What is ZoomInfo? A Complete Guide to the Popular B2B Intelligence Platform

In today’s competitive business environment, data is essential for driving decisions, building connections, and achieving growth. ZoomInfo has become a leading name in B2B intelligence, providing businesses with the tools and information they need to streamline their marketing, sales, and recruitment processes. With a comprehensive platform that compiles data on millions of companies and professionals worldwide, Zoom Info helps organizations make informed decisions, generate leads, and nurture business relationships effectively. Here’s a complete guide to ZoomInfo, covering what it is, its features, login options, stock, pricing, browser extension, and career opportunities.

1. What is ZoomInfo?

ZoomInfo is a data-driven platform that provides business intelligence solutions to support B2B organizations in sales, marketing, and recruiting. Founded in 2000, Zoom Info has grown into a leading resource for contact and company information, helping businesses connect with potential clients, partners, and employees. The platform offers extensive insights into companies, from financial details and employee counts to contact information and industry classifications.

ZoomInfo’s services are designed for companies of all sizes across various industries and are particularly beneficial for sales and marketing teams looking to target specific accounts, industries, or regions. Some key features include:

  • Company Profiles: Zoom Info provides in-depth profiles of businesses, including size, revenue, industry, headquarters, and employee details.
  • Contact Information: Verified contact details, such as phone numbers, email addresses, and job titles, for connecting with key decision-makers.
  • Intent Data: Signals that indicate which companies are actively researching specific products or services, helping identify high-priority prospects.
  • Engagement Tracking: Insights into how companies are engaging with your business, providing data to optimize follow-ups and engagement strategies.

This robust set of features makes Zoom Info a powerful tool for B2B organizations to increase their efficiency, improve their outreach, and maximize growth opportunities.

2. ZoomInfo Login

To use Zoom Info, users need to access their accounts through the ZoomInfo login portal. Here’s how to log in:

  1. Visit the Zoom Info Login Page: Head to login.zoominfo.com and enter your credentials.
  2. Single Sign-On (SSO): Some companies with enterprise licenses can use SSO, which allows employees to log in via a unified access system.
  3. Two-Factor Authentication (2FA): For added security, Zoom Info offers 2FA to protect user accounts and data.

For new users or those interested in trying ZoomInfo’s services, the platform offers a free trial. This option provides access to the platform’s essential features, helping potential clients understand its capabilities before committing to a paid subscription.

3. ZoomInfo Stock

ZoomInfo’s success as a leading provider of B2B intelligence led to its initial public offering (IPO) on June 4, 2020, on the Nasdaq Stock Exchange under the ticker symbol ZI. Since its IPO, ZoomInfo’s stock has garnered significant attention from investors due to the company’s rapid growth and position in the data and analytics market.

ZoomInfo’s stock performance has been shaped by the following factors:

  • Market Demand for Data Solutions: The increasing reliance on data-driven strategies in B2B sales and marketing has positively influenced ZoomInfo’s stock.
  • Revenue Growth: Zoom Info’s ability to expand its offerings and grow its customer base has contributed to steady revenue growth.
  • Competitive Position: ZoomInfo’s competitive edge in the B2B intelligence space, coupled with regular updates and integrations, makes it a preferred choice for businesses, further driving investor interest.

As of now, ZoomInfo remains an attractive stock for those interested in the technology and data sectors. Investors considering Zoom Info should research market conditions, trends in data-driven technologies, and the competitive landscape for B2B intelligence platforms.

4. ZoomInfo Pricing

Zoom Info’s pricing varies based on the size of the business, the features needed, and the number of users. Instead of publishing standard prices, Zoom Info customizes its plans to match the specific requirements of each client, offering different levels of access and feature sets. However, there are generally three main subscription options:

  • Professional: Basic access to essential contact and company data, suited for smaller teams with straightforward data needs.
  • Advanced: Includes additional data, such as buyer intent insights and advanced filtering options, ideal for growing companies needing more robust analytics.
  • Elite: Offers the complete suite of ZoomInfo tools, including integrations, intent data, and premium support, which is best suited for large enterprises.

For companies or individuals interested in using Zoom Info, it’s recommended to request a quote directly from ZoomInfo’s sales team. They provide customized pricing and walk clients through the features best suited to their specific needs.

5. ZoomInfo Chrome Extension

The ZoomInfo Chrome Extension, called ZoomInfo ReachOut, is a convenient tool for sales and recruitment professionals who need easy access to data while browsing the web. Available on the Chrome Web Store, this extension allows users to pull up contact and company data directly from their browser without having to navigate away from LinkedIn profiles, company websites, or other research sources.

Key features of the Zoom Info Chrome Extension include:

  • Quick Access to Data: Find phone numbers, email addresses, and other contact details on the go.
  • LinkedIn Integration: View Zoom Info data on LinkedIn profiles, allowing for instant access to professional details while networking.
  • Seamless CRM Syncing: Users can sync data from the extension directly into their CRM, ensuring that contact information is up-to-date without needing manual input.

This extension is particularly useful for professionals who want to streamline prospecting efforts, helping them save time and maintain productivity while on the web.

6. ZoomInfo Careers

ZoomInfo’s rapid growth has created many career opportunities across various departments, including technology, sales, marketing, and data science. Headquartered in Vancouver, Washington, Zoom Info also has offices in other locations and offers remote work opportunities for some roles.

ZoomInfo prides itself on fostering a culture of innovation and collaboration. The company offers competitive benefits, including health coverage, retirement plans, and opportunities for career growth and development. Employees are encouraged to build their skills and advance within the organization.

Interested candidates can visit the company’s Careers page on their official website to explore career options at Zoom Info. The page details open positions, company culture, employee benefits, and hiring practices. ZoomInfo values diversity and seeks employees who are motivated, skilled, and passionate about helping businesses succeed through data-driven strategies.

Conclusion: Why ZoomInfo Is Essential for B2B Success

ZoomInfo’s B2B intelligence platform has become a must-have tool for companies aiming to improve their sales, marketing, and recruitment strategies. Zoom Info empowers businesses to make smarter decisions, enhance outreach efforts, and build effective relationships by providing access to verified data on companies and professionals.

Whether you’re a sales professional looking to identify high-priority prospects, a marketer seeking to refine target audiences, or a recruiter aiming to find top talent, Zoom Info offers a range of tools and resources to help. With features like detailed company profiles, contact information, intent data, and the convenient Chrome extension, Zoom Info equips businesses with the insights they need to excel in a competitive market.

For companies focused on growth and efficiency, ZoomInfo’s platform is a valuable investment that can drive success and improve the accuracy of business strategies. Whether you’re exploring pricing options, interested in the company’s stock, or considering a career with Zoom Info, this platform offers the tools and opportunities needed to thrive in today’s data-driven business landscape.

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